Open source software has become an important and historic part of Internet Marketing.

In some instances, the developers will add Private Label to it. Private label means you can make changes to the software and re-sell it as your own.

What is Open Source Software?

Open source software or open source code is software that are available free of charge. The developers of the software will release it under a license that can allow you to use, study, change and distribute the software to anyone for any purpose. This is an alternative to conventional commercial models where the vendor lock-in prices and vendor may impose expensive license fees.

The developers of Open Source make their money in different ways:

• Software download always have limited functionality and users will have to pay to use the full functionality of the software
• They offer support to the software. Users will pay for deployment and integration services
• They offer monthly subscription to users on an ongoing technical support bases
• Companies like Oracle provide users with online or onsite training

Example of Open Source Software:
AbbyFashions.net was built on WooCommerce which is an osCommerce open source software.

 

Advantages of Open Source Software to Internet Marketers:

Open source software gives you better quality, higher reliability, more flexibility, lower cost and no predatory vendor lock-in. Plus you have the flexibility and ability to study, change, customize and improve the software as desired.

As an internet marketer, one of the main advantages of open source software is the fact that there will be more developers available at a cheaper price to help you with clean designs, reliable sites, and easy access to support team.

Advantages of Open Source Software to Developers:

As a developer, you will have more jobs pouring in for you – which mean more money. You will be able to specialize in this software which will make your job to be superior and you will be able to create clean and reliable designs and turn around your projects quickly. Also there will be a shared community to help you whenever you need help.

Overall, open source software allows internet marketers to benefit from high-quality services at a cost-effective price as well developers to give quality, highly reliable website with less effort and tons of support to back them up.

You’re probably wondering why would software companies put a lot of money on a software and then give it away for free as an open source code.  I think that is a genuine thought and here is the reason from Mike Filsaime when he created Butterfly Marking software…

“so, the reason why I’m giving you the Open Source Code to Butterfly Marketing is because, after 5 years of developing it into what it has evolved into today…

I have to pull my programmers away from further development of the software so I can have them focusing 100% on my new projects.

But I want you to pick up where we left off with it and continue launching sites with it, developing new plugins and applications for it, and just turning it into more of a profit producing machine than it already is.”

In addition, open source software allows you to use a custom building software to develop one of a kind website on a fraction of the price. If you know how to code or develop website on your own, open source software will help you to create it faster for free (this you can compare to something you previously would pay about $2,000 for it)…

To iterate the importance of an Open Source software, it is safe to say that it has become an important and historic part of Internet Marketing. Make sure to tap into an open source software opportunity and see how it can EXPLODE your business. The good thing is that it does NOT cost you a dime!

Best wishes,

Abby Lawal