What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business. The first thing you want to be sure you don’t do is get

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website. Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products. The study generated some interesting results regarding the type of content that is most